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Business: The ruthless strategist changing how we pay to fly

FORT LAUDERDALE, Fla. — Ben Baldanza, the CEO of Spirit Airlines, leans over his kitchen table, takes another look at the board and plots out his strategy.
He’s not thinking about new routes, extra fees or how to pare back service on his famously no-frills airline. He’s indulging his true passion: board games. At one point in his life he owned nearly 4,000. Today he’s whittled the collection down to 1,500 — still enough to fill one of the four bedrooms in his house.
These aren’t kids’ […]

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